Harnessing The Power of Mobile Marketing With StickyAlbums

Ask yourself how many of your clients have smartphones, iPads or both?  Our answer was – A LOT! We’ve seen a steady increase in website traffic from mobile devices over the last two years and when I checked again today, it’s staggering that almost 20% of all our visitors were from mobile devices. That’s A LOT of people visiting us from mobile devices! Over 70% of them were on iPhones and iPads. So, that got my brain thinking about how our clients see and share their images digitally via mobile devices. As you’ll see in a personal story coming up, mobile albums improve word-of-mouth marketing like nothing else! Both of these experiences led me to seek out a company that specializes in mobile client albums – StickyAlbums.

What is StickyAlbums?

StickyAlbums let you create mobile photo albums – a branded mobile app – which your clients can save to their iPhones, …

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Five Facebook Features Every Photographer Should Use!

Facebook Timeline rocked our world, now what?!

You’ve had the chance to update your cover and get used to this two column thing, so now we’re going to delve into the less visible ways you can keep your Facebook page rockin’!

First, make sure you’ve read and implemented ‘How Photographers Can Use Facebook Timeline,’ which covers a ton of basics, including how to utilize tabs, highlighting and pinning. Now that you’ve got the basics, here’s five Facebook Features every photographer should be using.

1) Reposition Photo: As photographers, we’re just plain picky when it comes to showcasing our images. Now that Facebook has a two-column layout, the left and right sides of images get chopped on preview. Did you know that you can actually adjust the preview to the left or right and then reposition the photo? It’s quick and easy; roll over the top right area of the post square and click …

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What’s Pinterest and How Can I Use it for My Marketing?

If you haven’t been introduced to Pinterest, you’re in for a treat!

It’s the newest, hip social network that cracked the top 10 of popularity…while still being INVITE only!  Inspiration boards of styles you like, goals for your future, books you want to read, cute DIY wedding ideas have always been around but up until Pinterest, they were created with paper, scissors, tape and poster board – I know, we’ve all been there!

Pinterest is a gold mine for photographers, especially wedding photographers, because brides-to-be are there, pinning images from their favorite websites to showcase ideas while categorizing their favorite wedding cakes, details, dress and even their ‘something blue’ for crying out loud!  As photographers, we supply images that they pin (you can pin ANY web image and brides are scouring wedding websites and blogs for new images). Then, their followers and friends see our work...and boom…in comes a job lead!

Things to …

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Facebook Advertising for Photographers

Creating Facebook Ads for Your Photography Business

Facebook Ads are an excellent way to boost your web marketing.

More than other online paid advertising, Facebook Ads are targeted and personal. Wedding and portrait photography is as personal as it gets. Add on top of that people’s love for sharing their lives online and you have a great way to gain brand exposure and promote your business.

As a wedding photographer, when targeting a Facebook ad, it’s important to specify your audience: Country, State, City, Age range, Gender, Likes and Interests, Connections, Birthdays, Relationship status (yes, you can target only ‘engaged’ couples), Education, Workplaces and more.  With this level of specificity, you can see why its so powerful. You want engaged couples in New York between 25-35 with college degrees and an interest in fashion? Go for it, you decide who see’s your ad.

How To Create Your Next Facebook Ad Facebook makes its money on Ads, so they …

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Hootsuite to Manage Your Social Media Workflow

Hootsuite for Professional Photographers

In a short period of time, Hootsuite has become the dominating force on the social media monitoring platform of choice. It’s a glorious web/mobile application that handles Twitter, Facebook, LinkedIn, WordPress (and more) updates to multiple profiles. Half the battle of social media is understanding, the other half is managing it 🙂

(Disclaimer: I am in no way shape or form affiliated with Hootsuite or getting paid to share. This posts stems from years of managing multiple brands and needing to simplfy.)

Benefits

There are many ways to send Facebook posts to Twitter, Twitter to Facebook, WordPress to Facebook and Twitter, etc.  Hootsuite is a tool that allows you to send updates to all of these profiles and monitor the response—all at one click of a button.

Using Hootsuite, you can designate specific times to devote to social media instead of being distracted by it all of …

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