If you’re like most photographers, you got into the business of photography because you love taking pictures. But as we all quickly realize, owning a photography business is about a whole lot more than understanding the in’s and out’s of your camera.
Over the years, I’ve heard the old adage that “leaders are readers” more times than I can count, and as cliche as it is, it’s the truth. When I look back, the phases of life when I’m doing the most reading are the phases of life where I’ve grown the most and been most innovative in the work I do. There are a lot of books that could have made this list, but here are three of my favorites that I think are a must read for any photographer looking to keeping growing and building their business.
Never Eat Alone by Keith Ferrazzi
This book was a game changer for me.