3 Easy Techniques to Turn Portrait Leads into Bookings

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We’ve all received leads from potential clients that we feel REALLY excited about, right? We start to paint the picture in our head of just how amazing their shoot would be! We’ve also all felt super bummed when they don’t respond or end up booking with us. We make up a scenario in our heads as to why they didn’t book, blame it on price, blame it on the email wording, etc. The fact that everything lies in one email is crazy sauce.

Have you ever felt this way? What if I told you there are more things you can do to get this lead to book aside from that ONE EMAIL?

I own a woman’s portrait studio (we specialize in boudoir) in Eau Claire, Wisconsin, called Molly Marie Photography. At my studio, we have three techniques we use in order to get these leads booked.

First, did you know that 80 percent …

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The Value Professional Photographers Offer Boudoir Clients

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I believe every woman is beautiful and should have images that showcase her beauty. It’s all about finding an artist who can pose them and photograph them in the most flattering ways. Most women have dreamed of being a glamorous movie star, or even a magazine centerfold. But what are we all waiting for? Maybe until that moment when we feel like we’ll look in the mirror and say, “I am beautiful!” Stop waiting. We are beautiful NOW.

Today, we’re inundated with images of beautiful women – in magazines, on TV, and in print campaigns. Everywhere we turn, we see “sexy” photos. And these images often lead to negative body image issues, and make us believe that we cannot be as beautiful as the ads we’re seeing. This is simply false.

I’m pretty sure that all women have aspects of their body that they’re not 100% comfortable with, and maybe even wish …

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Tips to Give Brides Before Boudoir Photography Sessions

PhotoLife5

Today’s modern bride is classy, confident and fearless. As a boudoir studio that’s been around since the 1990s, we’ve seen our share of brides. We’ve been shooting bride’s boudoir photographs since 1997. Today’s brides want the best of everything, they know they deserve it, and they’ll stop short of nothing to get it. From booking reception locations to florists and caterers, they spare no expense. This is also true when it comes to giving the groom a gift he’ll never forget. Boudoir photographs have become the number one gift on the bride’s list.

Many brides ponder booking a sexy boudoir photo shoot, but when it comes to actually making that call, they have all kinds of questions and doubts that go through their minds. That’s why we send brides a helpful list of tips when they book their boudoir photo shoot. We want them to be prepared long before they come in to …

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How to Create a Home-Based Photography Studio: Part 2

In Part One of this series, I talked about the merits of having a home-based business and shared reasons why you might want to have a studio space for your home-based business.

Now, let’s get down to details: how can you create a home-based photography studio?

The short answer is: SPACE. You have to have some kind of space that you can create or convert. In the beginning, I converted a spare bedroom into a studio; it was tiny, but it was better than nothing! Now, after three years of planning and construction, I have over 450 square feet dedicated to my photography business.

Throughout these two processes, I spent months analyzing my business and trying to identify ways to address my needs and my clients’ needs — all while staying within my budget and physical space constraints.

The following inventory can help you analyze your own studio needs. Your budget, your existing …

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How to Create a Home-Based Photography Studio: Part One

When I started my photography business, I dreamed of the day that I would be able to move my business out of my home and into a bright and shiny studio space. In my mind having a storefront was the true distinction of a “real” photographer. Oh, how silly I was!

Thank goodness, in the years that followed, I did some serious research about the business of being a photographer before I pursued a retail space for my business. I learned that there are lots (and LOTS) of incredibly successful photographers who not only operate a home-based photography business, they prefer it that way. Even more compelling, the Benchmark Surveys done by the Professional Photographers of America reveal that overall the most financially successful photography businesses in the United States are home-based!

As my knowledge of the photography industry evolved, I began to see my home-based business not as a stepping stone …

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How to Donate Your Photography Services to a Cause or Charity

Everyone has a story, and every photographer wants to tell stories. But it’s not that simple. Some stories are difficult, but they still deserve to be told. How do you photograph mental illness, autism, cancer?

With compassion, respect, kindness, dedication…and patience.

Both of my grandmothers had breast cancer, so it was natural for me to get involved with Susan G. Komen for the Cure, and even more so after I spoke to breast cancer survivors about Boudoir Photography. After volunteering at the Susan G. Komen Gala, I was inspired to organize a fundraiser. Even though I had volunteered for other charities, I had never organized anything this extensive! Regardless, I decided to jump right in, to the deep end!

So how did we organize and host a successful fundraiser?

With lots of generosity! We were fortunate to have many great companies involved who wanted to collaborate to make a difference. We held the event …

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Boudoir: A Clients’ Perspective

Introduction by Kelly Segré

Many times photographers receive thank you letters and testimonials from clients. It is wonderful to know how much they appreciate what you did for them, but it is not often we realize the entire experience from their perspective. Some boudoir photographers say to fully understand what it is like you need to pose for your own boudoir session. While this is exciting and fun, it is not always the same for a photographer-turned-client as it is for the everyday woman who decides to experience her first boudoir session!

This article was written by an actual boudoir client about her experience from beginning to end – the words are her own.

My Experience with an Intimate Portrait Session by Pamela Fletcher Several times over the years I have seen ads for boudoir portraits offering a photo experience with professional hair and makeup like models and celebrities receive for their photo shoots. You …

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5 Popular Posts You Might Have Missed!

Today we’re taking a look back at some of the most popular posts published on The Photo Life to date. Check them out to make sure you didn’t miss any the first time they were published. From boudoir to better lighting, these posts are full of helpful tips and tricks for professional photographers.

If you saw them the first time around, they’re worth a second look! You might even find a new nugget of information.

Enjoy!

1. If Everyone’s a Photographer, What Makes us so Different? by Spencer Lum “The question in the modern age isn’t who is a photographer. It’s who isn’t a photographer? And what makes us different? Here’s what’s NOT the answer: Professionals don’t get better bokeh, sharper shots, luminous light, cleaner composition, and exact exposures. If that’s the answer, we are lost! Not because those things aren’t true, but because those things are not the human values of photography. Those are not …

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Show & Tell: How to Sell Boudoir Books

In-house sales work best with boudoir clients. But what does this mean? It means you have to find a way to show your client an album before they see their final prints.

Here are my tips and tricks for boosting book and album sales specifically for boudoir photographers!

1. Show and sell

Have particular products in mind for your boudoir clients? Great! Then, you must show them to sell them! When I shoot boudoir sessions, I have hair and make-up artists come to my studio, so clients see my books in front of them while they’re getting styled. They naturally want to look through the books. Initially, the client may be looking to see how other women have posed or what they’ve worn (or not worn!) in their sessions. But they always end up admiring the book! I have several sample books at my studio for my clients to experience. I only display books …

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How to Bring out the Best in Your Boudoir Client, Part 2: Planning = Success!

Christa Meola Fashion and Boudoir Photography Workshops

Written by Christa Meola NYC Photographer. Join Christa at PartnerCon this November for her talk “The Anatomy of a Successful Portrait Business.”

In Part 1 of How to Bring out the Best in Your Boudoir Client: Overcoming Fears and Doubts, we talked about letting your client know what to expect and making sure she feels you understand her fears and doubts even better then she does.

Now on to the juicy stuff!

Bringing out the best in a non-model, ie. an everyday woman (who is most likely nervous to do a boudoir shoot) entails setting up your shoot for success during the planning stage. Let’s take a peek at how to plan a successful shoot so it runs smooth like buttah.

Make it a Collaboration From The Beginning Invite your client’s full participation in this experience, which makes it much more meaningful than just a photo shoot and gets her fully invested in the event …

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