10 Things I Learned Shooting Corporate Events

Economist NYC Business 2007 in New York City

I’ll never forget the day I shot my first corporate event. I rented a Nikon D2h and an 80-200 2.8 lens.  An hour into the shoot my neck was already killing me and the client had already told me to stand in the back because my camera was “making too much noise.”  It was there, at some Economist Conferences Event, that my life as an event photographer began.

In a sense, I “cut my teeth” in wedding photography by shooting corporate events.

Corporate functions such as a “lecture style” event can be very difficult to shoot because of the limited aesthetic range and the rigid situation.  Finding an artful way of representing them with the camera can be a real challenge. By taking the time and energy to make art out of each event, I was preparing myself as a wedding photographer. It was the persistent search for art in every event …

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Making Photo Enlargements in Lightroom 3

photographer jared platt

Join Jared for his next FREE Lightroom Workflow Q&A Session on Wednesday April 20th at 10 AM PT.

There are plenty of plugins and photoshop methods for enlarging photographs beyond their native size, but Lightroom 3 can match or beat even Genuine Fractals or Perfect Resize on standard every day enlargements.

In this video you will learn how to use Lightroom to enlarge your digital images without the use of Photoshop or a Plugin.

Jared’s Lightroom Workflow Workshop is back on tour. Kansas City, Minneapolis, Indianapolis, Atlanta, Savannah and Orlando are all on the schedule in May and June. To learn more and sign up for the workshop, go to www.jaredplattworkshops.com.

About Jared Platt

Jared Platt is a professional photographer and photographic educator. He studied photography at Arizona State University where he earned his undergraduate and masters degrees in Photography. He teaches college photography courses as well as workshops for professional photographers and provides …

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How to Set Up Google Analytics on Your Photography Site

photographer phil thornton

In this video tutorial, Nashville Photographer Phil Thornton walks you through how to set up Google Analytics for your photography website or blog. If you have any questions or comments (such as unique ways for using Google Analytics), leave them in the comments section below or message Phil on Twitter @PhindyPhil.

Google Analytics Tutorial by Phil Thornton from Phil Thornton on Vimeo.

Written by Phil Thornton

Phil Thornton and his wife Mindy run one of the most successful wedding photography studios in the Nashville market, Phindy Studios. Before entering the photography industry, Phil was a web developer and internet marketing professional. He contributed to several international web marketing projects for clients ranging from Disney to Madonna. He has also helped develop internet marketing strategies for celebrities such as Clint Black, Martina McBride, and Sara Evans.

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4 Ways To Make Your Clients Comfortable On Engagement Shoots

how to make your clients comfortable on their engagement shoot

I spent the entire week stressing about my engagement session.  Though I know that photographers shoot dozens of these sessions each year, I spent hours upon hours doing everything I could to prepare. And still, when the time for our shoot came, I was nervous and insecure.

But within the first few minutes of my engagement shoot, my photographers, Jeff and Erin Youngren, calmed my nerves and set the tone for what turned out to be a wonderful experience.

Though I’m not a photographer myself, I know that great photographers do more than just take nice photos. And being in front of the camera for my engagement session, I was reminded again of how important the client-photographer relationship is. Being a bride myself, I know that a great relationship doesn’t just happen because a photographer sends Thank You cards and has quick email responses.  The in-person experiences before the wedding day play …

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Explore Photojournalism, Gain Confidence.

photojournalist louis lesko

Every young photographer who wants to throw his or her hat in the ring as a professional should spend time as a photojournalist. It’s not easy- the money sucks, the work day is never ending, and you spend long stretches of time smelling funky because a shower is a luxury- but after it’s over, you feel like you can accomplish anything. That confidence can carry you through any situation you encounter in your commercial or wedding photography career.

If you’ve never shot an editorial story in your life, I highly recommend it. The mere process will sharpen your vision immeasurably. Getting started is as easy as choosing an assignment and incinerating your preconceived notions about everything. Working on the assignment is an exhausting and maddening journey that will lead to weeks of euphoria after you’re done.

Here are things to keep in mind as you pursue anything journalistic:

1. Wikipedia and Google are only as …

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Making Beautiful Black & White Images in Lightroom 3

photographer jared platt

There is more to making a beautiful black and white image than just clicking on the Black and White button. In Lightroom 3, you can make some very beautiful black and white images if you understand just a couple principles and tools. In this video, you will learn how to use Adobe Lightroom 3 to make extremely beautiful black and white images, without every leaving Lightroom.

Making Beautiful Black and White Images in Lightroom 3 from Jared Platt on Vimeo.

Jared Platt’s Lightroom Workflow Workshop Tour is starting up again in May. He will be visiting cities all across the country throughout the summer and fall of 2011. Spending a day with Jared will change your life. Conquer your workflow demons! Go to www.jaredplattworkshops.com to learn more.

About Jared Platt

Jared Platt is a professional photographer and photographic educator. He studied photography at Arizona State University where he …

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How to Make a Customized Facebook Fan Page for Your Photography Business

Install the Static HTML App on Facebook

UPDATE: Check out Wendy Roe’s articles, “How Photographers Can Use Facebook Timeline” and “Five Facebook Features Every Photographer Should Use” for up to date tips on Facebook for Photographers. Also, don’t miss out on Lawrence Chan’s PDF “The Professional Photographer’s Facebook Strategy Handbook.”

Since the last Photo Life Dispatch was all about Social Media, I thought I’d follow up with a post on some specific enhancements and strategies you can use to increase the effectiveness of your Facebook business page. Facebook recently made several changes to the way it handles Business Pages that allows business owners to interact more directly with our “fans.” The new features can be used to your advantage to help beef up your Social Media strategy.

The most impressive new feature is the ability to navigate and interact within Facebook as your page. This new feature lets you leave comments, “like” other pages and communicate with other users …

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How to Create Beautiful Portraits in Harsh Sunlight (or at least deal with it)

shooting in harsh sunlight

If you think about it, wedding days are totally against us as photographers, particularly when it comes to light. I mean, who has two thumbs and ends up shooting bridal parties at high noon in July? For four weekends in a row? This girl.

One of our most frequently asked questions at The Youngrens is “How do you shoot in harsh sunlight?”

The short answer? We don’t. We find shade. Any kind of shade. Shade from a tree, a building, a cloud, a doorway, a diffuser – anything. As much as we humanly can, we try to avoid harsh sunlight.

Which brings me to our second most frequently asked question.

“Ok, but what if there’s no shade to be found? Anywhere.”

Fair question. We’ll start with the basics, then throw out a few tips.

Side Note: Avoiding harsh sunlight is a part of our particular photographic style. Others may welcome harsh sunlight as a part …

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Boudoir Photography for the Conservative Client

boudoir photography for the conservative client

**In honor of Cupid, this blog post is the third and final post in our February series on Boudoir photography.  See more posts on Boudoir photography…**

Boudoir photography is definitely a very intimate form of photography. The majority of my female clients do not want me to share their intimate photos with the world. In fact, I’ve specifically had women make it very clear that they want their photos for their husbands eyes only. So what do you do when you can’t show your awesome work in order to gain new clients?!

First ask yourself as a photographer why you want to offer these sessions. Then use the passion you have about boudoir photography in your marketing. I love these sessions for so many different reasons! I personally love that these images can be used to redeem marriage. We are bombarded on a daily basis with sexy imagery; …

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The Darkroom vs. The Lightroom (Lightroom Video Tutorial)

photographer jared platt

Don’t miss Jared Platt’s Lightroom Workflow Workshop in Vegas at WPPI on Tuesday, Feb 22. There are two sessions to choose from: 8am – 12 pm and 2pm to 6pm. Secure your seat today at www.jaredplattworkshops.com. Tickets are $200 at the door, but only $100 online.

The Darkroom vs. The Lightroom from Jared Platt on Vimeo.

I spend a lot of time talking about digital photography and post-production, and we all talk about one software vs. another software, or this ! DSLR vs. that one. But I think we should all take a moment and realize how far we’ve come in the last 12 years.

So here is my latest Adobe Lightroom Podcast: The Darkroom vs. The Lightroom.

Does anyone really want to go back? I don’t!

About Jared Platt

Jared Platt is a professional photographer and photographic educator. He studied photography at Arizona State University where he earned his undergraduate and masters degrees in …

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