If you’re an event photographer, there’s no better opportunity to reach your target market than at an actual event. No matter what kind of event it is — a wedding, mitzvah or birthday party — most of your client’s guests are potential NEW clients for you! Traditionally, client communities consist of similar socioeconomic classes and aesthetic preferences. So, the guests at that event this weekend are prime examples of your target market! And if your client liked you enough to hire you, then many of their guests might too. Don’t pass up an opportunity to market directly to them.
Spread the word at the event – use event cards! Not only will you give them a take-away with your contact information, but you’ll also give them the keys to access the photos from the event.
Many companies, like Pictage, provide turnkey solutions for event cards. Or you can make them yourself. Here are