If you haven’t heard, blogging is one of your greatest advertisements. (Actually, we think it’s even better than traditional advertising. Seriously.)
But while there’s huge potential for your blog to be your greatest tool to increase brand awareness, there are also A LOT of blogs out there. So how do you effectively use your blog to help more people get to know your brand?
1. Create offers. An offer is the most effective path for lead generation and your blog is a great place to share these offers and build buzz around them. Offers are premium pieces of content that your reader can get for free in exchange for his or her contact information. Offers are designed to guide your reader through your sales funnel and are the most effective way to turn a lead into a paying customer. Offers shouldn’t be product-centric (meaning focused only on the benefit of your product or service) but