At the end of the day, people want to do business with companies they like.
Of course, it’s important to have a great product or service and consistently deliver on your promises. But when someone is comparing your service to a competitor’s, how much they like your company is going to be a huge factor in determining if they choose to purchase your product. Whether it’s a conscious decision or not, emotions play a huge role in the buying process, so it’s important that your company has a personality that your audience wants to get to know and can connect with.
Tim Sanders, in his book The Likeability Factor, says that in all areas of life, it’s proven over and over that people choose who they like. That’s why it’s important to work at increasing your business’ likeability factor.
It just so happens that the content you share is a great way to let people get