Splurging : Convincing Clients That You’re Worth It

Why do we go to Starbucks when we could get the same coffee for $3 cheaper at 7Eleven? Some would say it’s because it’s BETTER coffee while others would argue that the coffee is the same, you’re just paying for the brand and the experience. It’s true, I feel sophisticated, modern and important in Starbucks and when I’m standing in line at 7Eleven, I’m just trying to get out of there as fast a possible!! We pay MORE for things that we value, things we feel connected to and things that give us warm fuzzy feelings inside. I don’t even drink coffee but I bought a Pumpkin Spiced Latte from Starbucks on the way home from a shoot last week just because it’s fall and that’s what you’re supposed to do in the fall!! Starbuck’s marketing is working. When I pay $5 for a tiny frap, I don’t feel like …

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Content Marketing, Social Media & Blogs: It’s About More than Pretty Pictures

There’s a lot of talk about the impact blogging and social media have on running a successful photography business. While there are many valid opinions, we’ve chosen to focus a large portion of our effort into maintaining an active blog and a strong social media presence for our business. And although I’d love to say that all we have to do is post pretty pictures and watch our readership skyrocket, that’s simply not the case. Heck, even my best friends tell me that they “rarely” look at our recent session posts! So, how do we engage people with our work, but continue engaging them enough to keep coming back? 

By making them take an interest in US.  Now, that might sound self-serving, but hear me out. When we sat down to think about our ideal couples, we realized that our ideal clients were pretty much like us. Knowing that, we decided to incorporate more …

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3 Tips for Guiding Your Clients Through the Purchasing Process

Be a Shepherd, Not a Salesperson!

Now that you’ve carefully chosen holiday promotions that provide value to your clients and to your business, the sales process becomes less about convincing clients to purchase and more about guiding them toward products and services that are best for them. Your role is to help them make a decision – a decision that you know they won’t regret!

Here are three tips for guiding your clients through the purchasing process:

1. Keep it simple.

There’s a clear window of opportunity for holiday promotions, and any confusion that your clients feel will delay their decision-making during this short timeframe. Keeping the process simple empowers clients to make quick decisions, so make sure the ordering process is clear and easy. If there are too many steps involved in design decisions, image selection, or scheduling, your sales will be impacted negatively. As you evaluate your purchasing process, remove unnecessary steps …

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Happy Clients Mean Happy Holidays- Part 2

Promotions Must Make Business Sense

Yesterday, we discussed how to identify the holiday promotions that fit for your clients. Just as important as knowing who your clients are and what makes them happy, is ensuring your promotions make business sense.

Identifying products and services that make sense for your clients is a great starting point, but the decision process doesn’t end there. It’s important to not only consider products and services that appeal to your clients, but also products that will bring the most value to your business.

Here are four questions to guide you through creating holiday promotions that will both appeal to your clients and provide value to your business:

What resources do you need in order to provide these promotions to your clients? For you to be able to provide any holiday promotions to your clients, you must have the necessary time, money, and tools. Each product and service requires different resources. …

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How to Stand Out In A Crowd of Child Photographers

For a child photographer, it’s all about finding your way, finding your unique passion and running with it!

You can’t be everything to everyone. I chose to stand out in a number of ways, starting with offering a higher-end experience and a full-service studio in a beautifully historic, affluent part of town. At the studio, we pride ourselves on awesome customer service, catering to each client and their needs. From the first phone call, we are set up to ask prospective clients what they want from their session, and to identify their real needs. It’s high-touch throughout the entire process, from the initial inquiry to the moment when we deliver and install their finished pieces.

We also offer the best product line, and we do a lot of extras. I am always looking for fun little ways to make my clients smile! We host creative activities at our studio for kids and …

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The Professional Photographer’s Facebook Strategy Handbook by Lawrence Chan

Are you leveraging the world’s largest social network for your photography business?

Start fine-tuning your Facebook strategy with practical tips and insight from marketing strategist Lawrence Chan in this in-depth guide created exclusively for The Photo Life.

TAKE A LOOK INSIDE

One overlooked feature about Facebook Insights is Engaged Users. I’m not talking about just looking at the number. If you click on the number of Engaged Users, it’ll show you how many people gave “negative feedback.”

A Negative Feedback is not an Unlike. It’s just as bad though. It’s when people decide to hide your posts. So, use this as a measure to see what posts work and what posts don’t.

To see your Insights, follow these instructions:

Go view Insights. Hit “See All.” Under the graph, find the fourth column – Engaged Users. Find the individual Post you want to examine and click on the number of Engaged Users. A window should pop up with the information you …

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How Pinterest Can Help You Maximize Your Brand

We spend our days helping photographers build stronger, sustainable brands. Part of our process is helping companies maintain consistency across all online platforms. These include Twitter, Facebook, Instagram, websites, blogs and, yes, even Pinterest! As a business owner, everything you put on the web affects the perception people have of you.

Here’s how Pinterest can help you maximize your brand:   

Build Brand Consistency A common missed opportunity for brands across social media platforms is the ability to deliver a clear, consistent message. Pinterest is no exception. Consider it an extension of your brand. Your boards should:

Reflect your style as a photographer. Appeal to your ideal client. Reflect things you and your ideal client care about. Be clearly titled (in other words, don’t be cryptic or clever unless that’s your schtick). Include a description that reinforces the value behind the board’s content. Have a compelling board cover. (If you want to get a gold star, all of your …

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Mileage May Vary, a European Photographer’s Perspective on Weddings

It’s a small world, unless you’re Swiss.

As an international wedding photographer based in Switzerland I am often asked by my American friends, “how is your market in Europe and how is it different from the market in the States?”

It’s difficult for me to give a conclusive answer because Europe is big and not homogenous at all. The countries vary in size, politics and economy, but especially in culture and history.

And even if you look at a small country like Switzerland, you’ll notice that every wedding photographer experiences the market a bit differently. Depending on your target client, your marketing, where your business is located and how you shape your price list. Some wedding photographers hardly ever sell an album, others do so with every client! Some photographers book mostly half-day assignments, others always cover the complete wedding day.

When I think about the photo business in Switzerland, the thing that always …

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The Perks and Pitfalls of Getting Published

**Great news! We’re hard at work updating this guide and will be re-releasing it shortly. In the meantime, check out The Photo Life Social Media Guide!**

Photographers everywhere are talking about getting published. How to do it, what magazines to submit to, and “secrets” to getting an “in” with editors are all popular discussions.

BEFORE YOU JUMP ON THE BANDWAGON…

And start spending valuable time trying to get published, it’s important to understand why!

WHAT’S INSIDE

Reasons to get published Shooting and workflow tips for getting published Keys to leveraging relationships with publications What editors want Tips for streamlining the submission process

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5 Rules for Better Website Design

Your website is your storefront, and in today’s marketplace it’s increasingly difficult to stand out from the crowd in a virtual world. Consumers are bombarded with web-content on a daily basis, so keeping your audience’s attention is challenging.

As a professional photographer, you may be working harder and harder to drive traffic to your website. Perhaps Facebook, Pinterest, and SEO are guiding prospective clients to your work, but once they are on your website are you able to keep them there?

Making your website simple, easy to navigate, and user-friendly will increase your chances of converting visitors to fans, or (even better) paying clients.

Consider 5 areas of website navigation and design:

Tell them who you are: Post your logo and location in a highly-visible area. There’s nothing worse than coming to a website and not knowing if you’re in the right place, who owns the content, or even where they are located in …

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