To build a scalable and sustainable photography business, you must first acknowledge that there’s a difference between “being a photographer” and “running a photography business.”
Not only is there a difference, you can actually do either – without doing the other! You can be a photographer without running your own business, if you work for someone else. Or, you can run a photography business without ever clicking a shutter. For many of us, however, we find ourselves standing squarely in between both worlds. We are photographers who are balancing being creatives and learning to be business professionals who happen to be creative.
The tension of being “both” is what causes us to struggle when it comes to growing our business. In fact, our roles as photographer and business owner sometimes find themselves with conflicting interests as we examine what it means to expand and grow our business. Often we are