Yesterday, we discussed how to identify the holiday promotions that fit for your clients. Just as important as knowing who your clients are and what makes them happy, is ensuring your promotions make business sense.
Identifying products and services that make sense for your clients is a great starting point, but the decision process doesn’t end there. It’s important to not only consider products and services that appeal to your clients, but also products that will bring the most value to your business.
Here are four questions to guide you through creating holiday promotions that will both appeal to your clients and provide value to your business:What resources do you need in order to provide these promotions to your clients? For you to be able to provide any holiday promotions to your clients, you must have the necessary time, money, and tools. Each product and service requires different resources.