When I started my photography business, I dreamed of the day that I would be able to move my business out of my home and into a bright and shiny studio space. In my mind having a storefront was the true distinction of a “real” photographer. Oh, how silly I was!
Thank goodness, in the years that followed, I did some serious research about the business of being a photographer before I pursued a retail space for my business. I learned that there are lots (and LOTS) of incredibly successful photographers who not only operate a home-based photography business, they prefer it that way. Even more compelling, the Benchmark Surveys done by the Professional Photographers of America reveal that overall the most financially successful photography businesses in the United States are home-based!
As my knowledge of the photography industry evolved, I began to see my home-based business not as a stepping stone