Let’s face it: social media is an essential part of doing business today. But if you don’t want to waste hours on Facebook and Twitter, scheduling social media messages in advance is a smart practice for staying active on social media channels.
But if you’re trying to build real relationships with your audience of prospective clients, simply scheduling messages in advance isn’t enough. You’re not a robot after all and you’ll miss out on real time communication! Therefore, it’s also important to monitor your social channels for timely, relevant conversations.
But monitoring social media doesn’t have to be a full-time job. Start by setting aside thirty minutes at the beginning and end of your work day to monitor and respond to social media conversations. You might find that time to be sufficient!
To maximize the return you get on those 30 minute check-ins, it’s important to have a clear idea of how you want