We are so excited to have Mike Adrian as a guest blogger on the Pictage Blog.
One of the subjects I discuss most with photographers during discussion groups is the topic of marketing. Smart and effective marketing can play a big part in the success of any business. Marketing your business effectively can help elevate your business to the next level and expand your exposure to potential customers. One false misconception is that marketing is expensive and time consuming, that’s not true. Here are 3 tips to add Smart Marketing to your business without breaking the bank! Smart Marketing Tip #1: Know your market by understanding the needs of your client. You need to know who your clients are. Knowing your clients, their like and dislikes, spending habits, demographics, etc… will give you useful information that can be digested to make very sound and smart decisions so that you can tailor your product and services to your clientele. If you