In order to generate leads, you first need to generate traffic on your website. Good thing you have access to one of the most effective tools for generating website traffic — blogging.
Believe it or not, before blogging became a popular way for individuals to make money from advertising, it was invented as a way to create consistent content for search engine optimization.
Smart search engine optimization = inbound website traffic
Here are four blogging best practices for generating traffic and turning those visitors into leads:
1. Choose Topics Wisely
The topics you choose are key to generating inbound traffic through search engines. To be truly effective, they need to satisfy both search engines and searchers. Appeasing both of these groups will ensure that you’ll rank for the terms your buyers are searching.
When brainstorming topics, start by by focusing on:The terms your buyers will be searching for using search engines. Your prospective buyer’s pain points.