When you run a small business, it’s hard to find the line where your business ends and you begin. Because of how closely linked you are to your business, it’s often easiest to focus on yourself and your company instead of creating content that’s client-focused and provides your audience with real value.
But what’s easiest isn’t always what’s most effective.
You’ve probably noticed that some lucky folks have built a large audience of fans and followers by focusing on themselves. They’ve done it mostly glorifying their success instead of showing others how to find their own success.
However, there’s a downside to making your audience want to be you instead of providing real value in showing them how to be the best version of themselves.
1. Fans and followers don’t always equate to big-picture business success.
Don’t be fooled by 1,000,000 Twitter followers! Just because 1,000,000 people find you interesting in 140 characters, doesn’t actually mean they’ll buy anything